Steps in Content Creation for Ads
(1) Focus on One Main Idea or Topic
Whether you are making Youtube videos or blogs, make sure that you focus on one main idea or one main topic.
(2) Keyword Research
Afterwards, use tools like Keyword.io, Google Keyword Planner, Google Search Suggestions, and current events to create content that will drive traffic to your site or channel.
Also, consider topics with advertisers that are most likely to pay higher. For example, if your target audience is businessmen, most likely they have money to spend and you are most likely going to have a higher income per 1,000 viewers than having a student audience. Your income may also differ if your audience is mainly from USA, as compared to an audience from the Philippines. This is because the audience in the US may have different spending power than the Philippines. But if you will create for a more lucrative topic, you may also have a high competition. Creating content in a less-crowded, low-competition, but interesting topic will generate for you better rewards. Evergreen content are those content that are searchable and relevant after a longer period of time.
(3) Boost your Content
Here are tips from TankoSmith’s book: “10 Ways to Grow Youtube Channel”. These are just excerpts, some of them are mine.
- Engage with your audience – respond to comments, put links to your socials, do live and say hi to your viewers, mention them in your video.
- Promote in other social media channels – link your channel from your blog, website, social media channels.
- Do interviews with other creators in your industry.
- Repurpose your content in other media to promote your brand. Example: Create a video from your blog, or vice versa. Or edit your video into shorter clips.
- Create attractive thumbnails and titles, but make sure that your title really reflects what your content is, and deliver your promise. Use A/B testing to determine which title or thumbnail works better.
- Upload frequently or regularly – continually feed your target audience. This will also benefit you in the long run to continue honing your expertise and deepen your knowledge.
(4) Monitoring and Analytics
Regularly check your Youtube Analytics and monitor your video impressions, audience retention and watch time. This gives you idea what sections to improve, what topics to create, and the typical length for each segment.